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Serbian Beverage Tourism and Sustainable Development


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I am working in Serbia on sustainable development, especially through tourism, and will be doing research this summer on sustainable wine/spirit tourism and the potential of the core cultural beverage rakija to lead a promotion initiative. The work is tied to initiatives by UNDP, the UN Sustainable Development Goals, Serbia's petition for Accession into the EU, and a commitment by the Royal Office of Serbia from Prince Alexander. With my colleague from the University of South Florida School of Hospitality and Tourism, Sir Adam Carmer, who is a global beverage tourism expert, we will be exploring the current scenario, challenges and openings for sustainable beverage tourism to play a key role in tourism development. Please reach out if you have any thoughts or info. We are interested in pursuing the WFTA Culinary Capital designation with UNDP Serbia.  

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