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Jordan National Tourism Strategy 2011-2015 1.0.0

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The National Tourism Strategy (NTS) 2011-2015 builds upon the significant achievements made since the launch of the original strategy (2004-2010), during which Jordan firmly strengthened its reputation as a destination of choice for both visitors and investors. Managing this success into the future now poses new challenges for all stakeholders in the industry in terms of sustaining momentum and progress, positioning Jordan as a high quality destination and raising industry competitiveness to the level required to underpin long-term sustainable growth. It has been agreed that the new National Tourism Strategy 2011-2015 will be private sector-led with public sector partnership, and the strategy responds to the new realities of the industry at the local and global levels. Defined implementation activities and ambitious growth targets have been agreed on, and the crosscutting themes of competitiveness and sustainability are integrated to maximize the contribution tourism can make to economic and social development in Jordan, while contributing to business success and sustaining natural and cultural assets.

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