Culinary Tour Operator Certification

Culinary Tour Operator Certification

Course Description

Food and beverage tours are all the rage. Travelers are demanding more and more of them, and companies are rushing to meet that demand. However, not all companies are well prepared to plan and deliver successful food or beverage tours. There are myriad factors that can make a good tour great and many others that can ruin a tour. You need to know about all these factors to increase your chances of success. This certification is divided into 3 modules or phases to prepare you and your culinary tour company to develop and deliver any kind of food or beverage tour. Suitable company types include food tours, gourmet tours, special diet tours (vegan, vegetarian, gluten-free, etc.), chocolate tours, cheese tours, farm tours, wine tours, beer tours, distillery tours, cider tours, juice tours, and food/drink production factory tours. Suitable for companies offering tours of any duration, from a couple of hours to a couple of weeks. This is certification 05 in a series of certifications offered by the World Food Travel Association.

Note that this training covers the components of developing and managing a culinary tour company. While this training does talk a bit about culinary tour development, consider enrolling in our culinary tourist guide training course for much more detail about culinary tour development.

Target Audience

The training is relevant for different types of tours and tour companies as well, including receptive/inbound tours; international tours; local and regional tours; city tours; country tours; corporate tours; and other sectors like adventure but which offer a quality food/beverage experience.  Suitable for themed-tour operators such as food tours, wine tours, beer tours, cheese tours, chocolate tours, restaurant tours, market tours, farm tours, etc. Open to anyone anywhere in the world.

Learning Objectives

  • Discover whether a culinary tour company is the right choice for you.
  • Learn how to design culinary tours that sell.
  • Learn how to market and sell culinary tours to different types of food lovers.
  • Understand who buys food and beverage tours.
  • Understand the operational issues that culinary tour operators face.
  • Understand how to overcome important challenges that tour operators face.
  • Discover various technology tools that can ease your workload and save you money.
  • Understand how to scale your culinary tour company.


  • For phases one and two, anyone is welcome to enroll. You do not necessarily need to be working yet for a culinary tour company to take these modules.  You might eventually want to own or manage a culinary tour company, or possibly develop products or do marketing for one. The program is designed to train you to excel in these types of roles.
  • We understand that not everyone might be ready to proceed with the third and final phase of the course, which is the certification module. While the normal course expiration is after 45 days, anyone who successfully completes modules 1 and 2 can come back at any time within 180 days (6 months) to proceed with module 3 (the final certification phase). There is no extra cost to reactivate your training if you completed modules 1 and 2 on time. Once reactivated, like with modules 1 and 2, you will have 45 days to complete the final module 3.
  • For phase three, you will need to already be a trading tour operator company in the area where you operate culinary tours. You must also have appropriate insurance in place as a culinary tour operator by the time you finish your certification training. You will be asked to provide evidence in the form of a copy of your tour operator license OR a business license, AND insurance certificate. Both documents must be legally valid (not expired) at the time you graduate. We cannot graduate you from the certification program until you can provide these two documents. If you know you will have them by the end of your training, you can enroll and begin the training without the documents in place.

Course Features

  • 7 total training videos (total video time just over 3 hours) (English language narration with closed caption English-language subtitles)
  • 2 mid-program quizzes
  • 1 final comprehensive written examination
  • Operator license and insurance documents verification
  • Faculty advisor time (up to 2 x 30-minute calls plus email support)
  • Once enrolled, you’ll have 45 calendar days to complete the program. Extensions may be purchased for €50 per additional 30 days, up to a maximum of 150 additional days.
  • Total learning time for a native English speaker is about 6 hours (add a little more based on your level of comfort with English)

What You Get After Course Completion (Benefits)

  • Training enrollees get a completion certificate showing 12 total learning hours (course credits). No other benefits.
  • Certification enrollees get the following benefits instead:
  • Completion certificate showing your certification (print yourself and frame for your office) (see example)
  • Full-year premium level listing for your culinary tour company on our brand new World Food Travel Market platform (€299 value). At the end of your first year, you can pay the current annual fee to continue your listing, or upgrade or downgrade your listing as you wish. Whatever you choose, your first year on the Market platform is included in your enrollment fee.
  • A larger version of the digital badge below for your website (see example)

Why Enroll?

  • Differentiate yourself from your competition
  • Get the recognition you deserve
  • Gain valuable marketing visibility
  • Join the ranks of the top culinary tourist guides and tour operators around the world
  • Understand your target markets better
  • Opportunity to make more sales more quickly and to upsell
  • Get inspiration to innovate

Terms & Conditions

Certification is awarded to an individual working in a specific tour company. If you complete the Certified Culinary Tour Operator program and then move on to a different company, the new company will still need to be re-certified before you can use the Certified Culinary Tour Operator designation again. Your company can only use the Certified Culinary Tour Operator designation and logo as long as it has at least one employee who has completed this certification training offered by the World Food Travel Association. Also when you leave a company, that company’s listing on World Food Travel Market will be deactivated until it graduates another employee through this same program.

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Course Includes

  • 24 Lessons
  • 4 Quizzes
  • Course Certificate